In episode 1, we speak to Kevin Bennett, who has been a custodian of the Chelmsford Star Co-op brand for over a decade.
From inherited loyalty and changing tastes to the rise of social media, Kevin offers a fascinating insight into building and maintaining awareness for a historic brand.
Join us as we uncover the balance between staying relevant to the current generation, and staying true to a 155-year legacy.
Chelmsford Star Co-op: www.chelmsfordstar.coop
Chelmsford Star Co-op socials: @cstarcoop
Get Better in Chelmsford LinkedIn: http://linkedin.com/company/get-better-in-chelmsford
Get Better in Chelmsford Eventbrite: https://www.eventbrite.com/cc/get-better-in-chelmsford-digital-marketing-2824269
In collaboration with
Better Agency: @betteragency
Chelmsford City Council: @chelmscouncil
Recorded at
Studio 808: @studio808_
In episode 1, we speak to Kevin Bennett, who has been a custodian of the Chelmsford Star Co-op brand for over a decade.
From inherited loyalty and changing tastes to the rise of social media, Kevin offers a fascinating insight into building and maintaining awareness for a historic brand.
Join us as we uncover the balance between staying relevant to the current generation, and staying true to a 155-year legacy.
Chelmsford Star Co-op: www.chelmsfordstar.coop
Chelmsford Star Co-op socials: @cstarcoop
Get Better in Chelmsford LinkedIn: http://linkedin.com/company/get-better-in-chelmsford
Get Better in Chelmsford Eventbrite: https://www.eventbrite.com/cc/get-better-in-chelmsford-digital-marketing-2824269
In collaboration with
Better Agency: @betteragency
Chelmsford City Council: @chelmscouncil
Recorded at
Studio 808: @studio808_